A workflow design practice based in Wilmington.

Adam's background spans fifteen years of growth and brand strategy work alongside founders and executive teams during scale phases, much of it as a fractional CMO and strategic advisor to real estate brokerages across the country. He's helped owner-led firms build the marketing and operational infrastructure that lets a scaling business punch above its size, without carrying a full executive team to do it.

He served as the strategic growth and brand lead at Bentley's Real Estate during its expansion from approximately $100M to $325M+ in annual sales, where he managed six-figure marketing budgets and architected the positioning that became a primary driver of inbound growth while the team tripled in size. Before that, he spent thirteen years at Thomson Reuters as Head of Audio Technology and Operations, managing distributed teams producing 1,500+ corporate webcasts quarterly and overseeing vendor operations generating 30,000+ financial transcripts annually. He led the transition from in-office workflows to fully automated, remote production systems, the same operational instinct that drives his work today.

He has written for the Wilmington Business Journal on AI and its practical use in modern business. At shapework., he brings the strategy, brand, and AI integration lens, identifying where the leverage lives and shaping how the work shows up in the world.

Matt is the operator half of the partnership. He co-founded Modoc Research Services in 2008, a contract research organization, and grew it into an established firm with national client relationships before executing a successful management buyout and exit in 2018. As Executive Vice President, he ran the operational and financial side of the business, scaling revenue by 300% year over year in its first three years and growing the internal and remote contractor team to over 45 personnel.

Following his exit, Matt founded a business consultancy firm providing principal-level process analysis, organizational restructuring, and fractional C-suite leadership to scaling startups and small businesses. His hands-on operational consulting includes deep-dive audits of IT and financial operations for statewide firms, overseeing key executive placements, and leading critical evaluations of proprietary customer management and data software platforms.

He has lived in Wilmington for over twenty years and works as a real estate advisor at Nest Realty alongside his work with shapework. His background spans research operations, finance, contract negotiation, and small business systems. He brings the structural discipline, risk analysis, and operational mechanics that make the work scalable.